AMC
Amazing Marketing Co.
PPC Health Report for

NorthPeak Outdoors · Amazon.com

0
out of 100
The verdict

Sponsored Brands Video is the biggest thing standing between your account and profitable growth.

Primary bottleneck: Sponsored Brands Video
Estimated recoverable profit
$3,100$5,400/mo
roughly $37,200$64,800/yr

Estimated from the revenue and TACoS you gave us. Tightening your TACoS to a healthy target returns this spend, and recovered ad spend flows almost directly to profit.

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NorthPeak 40L Hiking Backpack – Waterproof Daypack with Rain Cover and Hydration Sleeve
Your product
NorthPeak 40L Hiking Backpack – Waterproof Daypack with Rain Cover and Hydration Sleeve
4.2 · 1,247 reviews$74.95#3,418 in Sports & OutdoorsA+ absent
YOU TOLD US

Spend keeps climbing every month but profit is going the other way. We can't tell which campaigns are actually carrying the account.

01Fix these first
CriticalSponsored Brands VideoUntapped growth

Launch Sponsored Brands Video ads

You are not currently using one of Amazon's strongest high-intent ad formats. Sponsored Brands Video takes up more search-result real estate, demonstrates the product quickly, and reaches shoppers who scroll past standard ads.

CriticalProfitability and MeasurementProtects margin

Nail down break-even ACOS and TACoS per SKU

Without SKU-level margin and break-even ACOS visibility, PPC spend can quietly erode profit. Build a simple margin sheet per SKU, set a break-even ACOS target, and review TACoS monthly against goals.

HighCampaign ExecutionRecovers wasted spend

Tighten campaign hygiene and search-term harvesting

Run auto + manual for discovery, negate wasted spend weekly, harvest converting terms into exact-match, separate campaigns by purpose, and lift caps on the campaigns that run out of budget.

02The full scorecard
What's costing you
Sponsored Brands Video

You told us you haven't tested Sponsored Brands Video. You're skipping one of Amazon's highest-intent formats.

Critical
20
Profitability and Measurement

You told us TACOS isn't tracked per product. You're flying without the one number that tells you if ads are profitable.

Critical
28
PPC Management

You told us you manage PPC yourself. Daily bid and search-term opportunities go unactioned when it competes with running the business.

Weak
36
Campaign Execution

You told us negatives aren't added regularly and winners aren't harvested. Spend leaks to terms that don't convert.

Weak
41
Conversion Rate Optimization

You are not tracking conversion rate against competitors in Search Query Performance, and your hero product's current conversion rate is unknown.

Weak
45
PPC Dependency and Organic Growth

You told us 60–79% of hero sales come from PPC. Too much of your revenue depends on ad spend continuing. And organic share is sliding, not building.

Watch
52
Click-Through Rate and Main Image

You are not consistently checking your click-through rate against competitors in Search Query Performance, so you can't tell whether your main image is winning clicks.

Watch
55
SEO and Organic Ranking

You track ranks but aren't top-20 yet on core terms. The visibility gap is pushing more load onto paid.

Watch
63
What's working
Reviews and Retail ReadinessFROM YOUR LISTING

1,247 reviews at 4.2 stars. Adequate social proof for the price point.

Healthy
78
03More to tighten up
HighConversion Rate Optimization

Lift conversion rate so PPC spend goes further

Your campaigns may be driving traffic, but the listing is not converting it efficiently. Every SKU should have A+ Content (Premium where available) and Brand Story, communicate the USP within seconds, and be tested against category benchmarks.

04Recent results from our AI-Powered PPC Management

Real client accounts we manage with our multi-agent AI system, which optimizes daily instead of weekly. These are sellers who had the same bottleneck as you.

Closest to your case
$300k to $600k in 6 Months
$300k to $600k in 6 Months
2X
Revenue
3%
TACoS
6 months
Time

A premium-price brand doubled monthly revenue while holding a 3% TACoS through structured campaign design and disciplined budget allocation.

Sales +55%, TACoS -25%
Sales +55%, TACoS -25%
+55%
Sales
-25%
TACoS
90 days
Time

A functional-wellness brand scaled revenue while cutting ad efficiency loss. We powered bidding and search-term hygiene down to daily optimization.

81% ACoS Improvement, 4X Sales
81% ACoS Improvement, 4X Sales
-81%
ACoS
4X
Sales
5 months
Time

A home-and-kitchen brand turned a bleeding account into a growth engine in five months. AI-driven optimization rebuilt targeting and scaled winners.

You're leaving an estimated $3,100–$5,400/mo in recoverable profit on the table.

On your free 20-minute call with a Senior Expert, we'll show you how we'd improve your profitability, and give you a quote for management if you're interested. Our AI-Powered PPC Management is backed by our 60-day results-driven guarantee.

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